How do I get my Google review link?

Sign in to your Google Business Profile (search your business name on Google while signed in as the owner, or use business.google.com). In the profile panel choose 'Ask for reviews' (sometimes 'Get more reviews'); Google shows a short share link of the form g.page/r/…/review. That link opens the review dialog directly. Copy it — that is the URL you turn into a QR code.

Does a Google review QR code expire?

Not if it is a static QR code — the review link is encoded in the pattern itself, so there is no account, plan or redirect service that can lapse. It only stops working if the Google Business Profile behind the link is removed. Avoid dynamic QR generators for this: they route the scan through their own server first, and if the plan ends, every card and receipt you printed becomes a dead code.

Can I offer a discount or freebie for a Google review?

No. Google's review policy prohibits offering incentives for reviews and prohibits 'review gating' — asking only customers you expect to be positive. Both can get reviews removed or the profile penalised. A QR code is allowed because it merely makes an honest ask easy: it lowers the effort of leaving a review, it does not pay for one.

Where should I put a Google review QR code?

Where the customer has just had the experience and has their phone out: the counter or till, the bottom of the receipt, a table tent, the packing slip or thank-you card in a parcel, the back of a business card, a van door or shop window. Size the code by scanning distance — about 2–3 cm for a counter card, 2 cm minimum on a receipt, 5 cm or more on a table tent, 10 cm plus for a window.

Guides2026-08-15

How to make a QR code for Google reviews

Most happy customers would leave a review if it took one scan instead of a search, a sign-in and four taps. A Google review QR code removes the search and the taps. Here is how to get the right link, print it where it works, and stay inside Google's rules.

The five-minute version

Sign in to your Google Business Profile and open Ask for reviews. Copy the short link Google gives you (it looks like g.page/r/…/review).
Paste that link into a QR generator as a plain URL code. Choose a static code — the kind with no account behind it.
Scan it with your own phone. It should open the Google review box for your business, not a generator’s landing page.
Print it with a clear caption (“Enjoyed it? Leave us a Google review”) at a size that matches the scanning distance, and place it where customers pay.

Get the right link

The single most common mistake is encoding your Google Maps listing instead of the review link. A listing link opens the business page — the customer still has to scroll to the reviews and find the “Write a review” button, and half of them will not. The review link opens the rating dialog directly.

You get it from Google Business Profile: search your business name on Google while signed in as the owner, and in the management panel choose Ask for reviews (older profiles say Get more reviews). Google shows a short share URL, usually https://g.page/r/<id>/review. That is the link — it works on phones and desktops, and it belongs to Google, not to any QR service.

The customer needs a Google account to leave a review; the link will prompt them to sign in if they are not. You cannot remove that step, so do not fight it — just make everything before it one scan.

Static, not dynamic — this one especially

A review code is printed on the things you replace least often: the counter card, the sticker on the till, the window vinyl, the thank-you card you ordered ten thousand of. It needs to work for years. A dynamic QR code routes every scan through the generator’s server before reaching Google, and when the generator’s trial or plan ends the code goes dead — on every copy at once. The static-versus-dynamic guide walks through the trade-off; for a review code the answer is static, full stop.

The static code encodes Google’s own link directly, so the only way it stops working is if your Business Profile is removed — the same event that would make any review link stop working. There is nothing to renew.

Print it where it works

Counter or till card: scanned from 20–30 cm, so a 2.5–3 cm code. The single highest-yield spot — the customer is standing still, phone in hand, experience fresh.
Receipt footer: thermal printers are low resolution, so keep the code simple (no logo, no styling), at least 2 cm wide, and export it as a high-contrast PNG or SVG.
Table tent: 5 cm or more, alongside the menu and WiFi codes so the set matches.
Parcel insert or thank-you card: for online orders — the customer opens the box at home, the moment of delight is right there. Two to three centimetres.
Window, van, A-board: a metre or more of scanning distance means 10 cm plus. Use the print-size reference for anything unusual.

Always caption it. A bare QR square gets ignored; “Enjoyed your visit? Scan to leave a Google review — it takes 30 seconds” tells people what happens and how long it takes. Add the small Google “G” only if you have the rights to use it in your context; the words are enough.

Stay inside Google’s rules

Google’s review policy is short on this point and it is enforced by removal: no incentives (discounts, freebies, entries into a draw) in exchange for reviews, and no review gating — pre-screening customers and only pointing the happy ones at the link. Both are also what makes people distrust review counts, which defeats the purpose.

What a QR code legitimately does is lower the effort of an honest ask, for every customer, at the moment it is natural to ask. That is allowed, it is effective, and it is the whole trick. Put the code out, caption it plainly, and reply to the reviews that come in — the reply is visible to the next person who scans.